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2019 Ram 1500 Laramie Longhorn is a New Level of Cowboy Luxury

With a belt buckle-sized badge and fire-branded glove box

With a belt buckle-sized badge and fire-branded glove box

Looking for a posh pickup truck with a fire-branded glove box and a badge that’s as big as a Texan’s belt buckle? The all-new 2019 Ram 1500 Laramie Longhorn Edition was made for you.

The upscale Ram Laramie Longhorn is packed with a wagonload of Southwestern-inspired design nods to match your Stetson hat and fancy cowboy boots.

“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology, and efficiency,” said Mike Manley, head of the Ram brand, in a statement. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details—including wood surfaces and 100 percent full-grain leather seats—than any other truck in the segment.”

The 1500 Laramie Longhorn crew-cab packs a 3.6-liter Pentastar V-6 engine or a 5.7-liter Hemi V-8. Both engines are mated to an eight-speed automatic transmission.

Laramie Longhorn models sport two-tone RV Match Brown trim or monotone paint, premium LED headlamps and tail lamps, and a big, horizontal-slat chrome grille.

Chrome bumpers, tow hooks, and side steps are standard. Two-tone color options complement the RV Match Walnut Brown and it all rolls on new 20- or optional 22-inch wheels.

Inside, there’s a hand-wrapped, full-grain leather dashboard, door-panel coverings, and armrests that make you feel right at home on the range. Choose between Mountain Brown/Light Mountain Brown and Black/Cattle Tan full leather seats with contrast piping.

The cabin gets embossed “alligator skin” material on the center console, instrument panel, seats, and door panel inserts. Even more luxurious touches include real barn-wood accents and the new wood-burned “Longhorn” branding mark on the glove box. Yee-haw.

Pricing for the package hasn’t been announced, but Ram says we’ll find out how much this fancy pickup will cost closer to its official launch in the spring. The outgoing 2018 Laramie Longhorn starts at $51,490 USD.

Source: Ram