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Maserati Turns 100 Today, New Plant Builds 50,000th Unit

GranCabrio to be Dropped When Next-Gen GranTurisimo Arrives

GranCabrio to be Dropped When Next-Gen GranTurisimo Arrives

Maserati may have been celebrating its 100th anniversary all year long, but today marks 100 years since Alfieri Maserati and his brothers Ettore and Ernesto first introduced the Trident brand to the world. But that’s not all the Italian carmaker is celebrating, as it has proudly announced it produced its 50,000th unit in just 22 months at one of its plants.

Maserati’s history began a century ago on Tuesday, December 1, 1914, in the heart of Bologna, where the three brothers opened a car repair workshop and garage. In celebration of the historic landmark, the Bologna City Council, in association with Maserati, recognized the workshop with a special plaque. Harald Wester, Maserati CEO was in attendance, along with Carlo and Alfieri Maserati, sons of Ettore and Ernesto Maserati, respectively.

“The plaque is a symbolic tribute to an anniversary of fundamental importance to Maserati. In fact, we are celebrating the Centennial in a particularly significant year for us,” said Wester in a release.

In 2014, both the Maserati Ghibli and Quattroporte have beaten all previous sales records, but that’s not all. The CEO also reports the GranTurismo and GranCabrio sports cars have continued to enjoy much success, so much so that the automaker introduced a new range of GranTurismo MC Centennial Editions earlier this year at the New York auto show. This year also brought the stunning Alfieri concept named after the founder of the company, which will go into production after the launch of the Maserati Levante SUV.

Things continue looking up for the Italian automaker, as it reached yet another milestone by producing 50,000 units at its Avv. Giovanni Agnelli Plant in Grugliasco. This was achieved in just two years, as the plant which currently builds the Quattroporte and Ghibli opened up shop on January 30, 2013. The 50,000th car to roll off the assembly line was a U.S.-spec Quattroporte S Q4 painted in the new Grigio Maratea with a red and black interior. Maserati reports the U.S. has been an important market for the automaker, as it resulted in a new sales record, with more than 10,700 Maseratis delivered in the first 10 months of the year.

In other Maserati news, Auto Express reports that the new GranTurismo will be smaller and be offered in a coupe body style only. That means the GranCabrio will be a thing of the past when the next-gen sports car arrives in late 2017, but it shouldn’t be missed too much since the Alfieri Spider will be there to fill the void. Fiat Chrysler Automobiles publicly shared its five-year plan earlier this year, revealing the new GranTurismo will be rear-wheel drive only and powered by a 3.8-liter twin-turbo V-8 engine that makes more than 550 hp.
Until then, Maserati will keep dragging out its 100th anniversary until 2015 hits in just a few weeks.

Source: Maserati, Auto Express