New Division to Launch at Techno Classica
The new Land Rover Heritage division will service classic models that have been out of production for 10 years or more. Land Rover will launch the new division at the Techno Classica car show in Essen, Germany this month. A Range Rover Classic equipped with Land Rover Heritage bits will be prominently displayed on the automaker’s stand.
Land Rover Heritage joins Jaguar Heritage as part of Jaguar Land Rover’s Special Operations division. The new division will supply owners of older models with genuine parts made from original tooling methods. Land Rover Heritage Parts will offer body, trim, and extended-service parts for the Range Rover Classic models as well as salvage and extended service parts for Range Rover P38 and Discovery 1 and 2 models. Additionally, Land Rover Heritage will offer will offer support for Series I, II, and III models. More parts will be available over time.
“We are delighted to launch Land Rover Heritage, which perfectly complements the recent introduction of Jaguar Heritage,” said John Edwards, Managing Director of Jaguar Land Rover Special Operations, in a release. “It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support through Land Rover Heritage.”
Land Rover will supply replacement parts for the current Defender, which is nearing the end of its production cycle, for 15 years. After which, parts will be available through Land Rover Heritage.
In addition to the Land Rover Heritage Parts, the automaker will also launch Land Rover Heritage Driving Experience beginning this summer. Participants will be able to drive models from Land Rover’s heritage collection on a 200-acre testing ground in Warwickshire.
The Techno Classica runs from April 15-19, in Essen Germany.
Source: Land Rover